From a young age, people are old told that they need to learn how to spell. But why is spelling so important? Well, first in order to achieve a good education, spelling is critical. You can have wonderful ideas and points to argue, but you will get marked down if your spelling is poor. This rule also applies in the workplace. Even if you aren’t working in a literary based industry, good spelling shows intelligence and thus you are more likely to be hired. Good spelling can also be important in finding a partner. A survey by a popular dating website showed that potential partners were much more likely to respond to a message with good spelling and grammar.
When it comes to online marketing, it is important that you create the correct image of your product and brand – this will gain trust in your client base and grow your business. This is why the spelling is so important. However, it is not only about the perception of your brand, though without question, this is important. Most people when they use the Internet, they don’t type the address into the browser, they search for it using a search engine such as Google. Search engines then use complex algorithms to work out what you are looking for. If you don’t know correct spelling of your web pages then Google will struggle to match the user to your website – thus you can lose potential visitors to the website and in turn lose GMV.
If your website is based on trust such as a blog or newspaper, then spelling is important because people want to know that they can trust their source of information. So if you think spelling isn’t important in 2016? Think again, it can get you a job, a partner and grow your business.